Background
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Our partnership with eobuwie.pl is one of our longest client collaborations, spanning from 2013 to 2022. Initially serving as a technology partner, we rebuilt and optimized their eCommerce leveraging our expertise in Magento (now Adobe Commerce) to cater to millions of customers across 18 markets.
However, our contributions went far beyond that. We have been instrumental in driving a remarkable transformation for eobuwie.pl, propelling their growth and commerce capabilities over the past 6 years into one of the best innovators in the retail industry. We've facilitated their expansion into multiple, unified channels, developing a native mobile app, kiosks for their retail stores, and even AR foot sizing technology.
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Challenges
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- High order volume: eobuwie.pl processes 60 orders a minute, requiring highly robust systems and infrastructure to ensure efficient order management.
- Multilingual and multicurrency support: Our client's operations spanned across 18 markets, involving settings and configurations specific to each one, which added complexity to the implementation.
- Omni-channel integration: Supporting 36 physical stores with a total of 2,000 kiosk tablets running the in-store application, along with millions of active native app installations on Android and iOS, required seamless integration and synchronization to ensure a unified customer experience.
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Implementation
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Magento/Adobe Commerce support and performance optimization
We began our cooperation with eobuwie.pl by undertaking the migration of their eCommerce to Magento, ensuring seamless transition and improved functionality. Alongside this migration, we developed a new Magento frontend theme based on their design, and over the years continuously enhanced it to accommodate design and UX updates. The checkout and category views were also completely rebuilt, resulting in improved performance and an enhanced customer experience.We integrated numerous third-party systems for payment, shipping, SEO, marketing, and analytics, streamlining their operations and overall efficiency. Finally, to improve search capabilities, we implemented a dedicated search engine solution based on Apache Solr. Despite the constant growth in traffic and order volume over an 8-year period, our continuous support enabled the store to operate without interruption.
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Mobile API and native app development
To build a fast native app for eobuwie.pl, our backend team created a state-of-the-art API to communicate with the eCommerce, which avoided the need for most of the Magento platform, allowing our mobile team to deliver outstanding performance. Our team then designed and developed the first native apps for iOS and Android, which have achieved remarkable success, with over 3.5 million downloads across both platforms.The native apps were built using Kotlin and Java for Android and Swift for iOS. We also leveraged Firebase to provide services such as analytics, remote configuration, cloud messaging, and database, ensuring a robust and efficient app experience. You can learn more about the mobile eCommerce experience by watching our Mobile lead's presentation at the 2021 Mobile Trends conference.
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Launching a new retail concept
eobuwie wanted to enter the retail space, but a big challenge was to appeal to both the large group of online customers as well as customers who prefer shopping offline. What resulted was the launch of a new and innovative physical store concept.
eobuwie removed all shoes from shelves, instead relying on 30-40 kiosk tablets connected to the eCommerce via Firebase to allow customers to browse the entire catalogue at their own pace. The store is connected to a warehouse with hundreds of thousands of inventory footwear waiting to be picked up and tried on in an open space with plenty of comfortable seating.
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In-store shoe try-on experience
To bring this concept to reality, we created the Magento Kiosk app, allowing customers to browse and select shoes from a wide range of brands. Once chosen, the shoes are swiftly delivered from the warehouse for customers to try on or purchase.
This unique approach combines the convenience of online shopping with the tactile experience of trying on shoes in-store, resulting in reduced wait times, increased customer satisfaction, and the option for customers to have out-of-stock items delivered either to the store or their homes the next day. Furthermore, the stores also integrated the esize.me program we built, allowing customers to use special scanners to find the perfect size for their feet.
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