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B2B & Integrations

B2B pricing, accounts and ordering, connected to the systems that run your business.

Overview

We build the B2B features trade buyers expect, like customer-specific pricing, account hierarchies and quote workflows, and connect your store to your ERP, CRM, marketing automation and customer experience tools so data moves between them without manual work. Whether that means pre-built connectors, PaaS or a custom integration, we pick the simplest route that does the job.

What we do

What you get

ERP integration

Whether you run Epicor, Sage, NetSuite or another ERP, we keep stock, orders, pricing and invoices in sync with the store, so nobody retypes data and customers see accurate stock.

Marketing automation

We connect the store to Klaviyo, Marketo, dotdigital and similar tools, so abandoned-cart emails, segments and campaigns run on live order data.

CRM integration

We connect the store to Salesforce, HubSpot or your CRM of choice, so sales and account managers can see what each customer has ordered and quoted.

Customer experience platforms (CXM)

Linking Zendesk, Gorgias or similar tools to the store puts order history and customer details in front of your support team, so issues get solved faster.

Discovery first

We map your operations and systems before choosing a route: pre-built connectors, middleware for several systems, or a custom integration where nothing else fits.

Balancing complexity and maintenance

Every integration is something to maintain. We choose the simplest design that does the job and document it, so it doesn't become the thing that breaks at every upgrade.

How we work

How we approach B2B and integrations

Every project starts with how your business actually runs: how trade customers order, how their pricing is set, and which systems hold the real numbers. We fit the store and its integrations to those workflows without adding complexity you don't need.

  • Discovery: your current systems, pain points and goals.
  • Planning: pre-built connectors for common platforms, middleware for multi-point integrations, or custom APIs for specialised requirements.
  • Build: core functionality first, then iterations based on testing and feedback.
  • Testing: our QA team checks that data flows correctly, workflows behave as intended and nothing slows operations down.
  • Support: once live, we monitor and maintain the integrations on a HyperCare support plan.

Not sure where to start?
The first assessment is free.

Tell us what's going on with your store. We'll look at it and tell you what's broken, what's at risk and what it will cost to fix, before you commit to anything.

Cartoon: sales and warehouse offices passing paper through a hatch, each with a different stock number on its whiteboard.

β€œThey both have the real number. That’s the problem.”