Introduction
Desportivo is a dynamically growing online store specializing in sportswear and accessories from well-known brands. A broad product catalog, a large number of variants (sizes, colors), strong seasonality of the assortment, and intensive marketing generate high traffic and place significant demands on the eCommerce platform. An added challenge: international sales, the store operates simultaneously across multiple European markets.
Project objective
The goal was to build a scalable eCommerce platform that would let Desportivo sell efficiently across multiple European markets while keeping management easy and store performance high. Key objectives:
- Managing sales across 10 markets on a single platform, using Magento 2's multi-store architecture instead of separate country stores, all served from one system, for centralized administration, simplified maintenance, and single-panel management.
- Centralized management of a shared product catalog: managing the product offering in one place, without duplicating data between stores.
- Adapting stores to local market requirements: differentiating languages, currencies, payment methods, and delivery per country while keeping a consistent store structure.
- Ensuring high performance and a friendly user experience: a lightweight, fast front end (Hyvä) and a simplified checkout (Hyvä Checkout) across all markets.
- Integration with key operational systems: connecting the platform with ERP, marketing tools, and logistics to automate business processes.
- Preparing the platform for further expansion: a technological foundation that lets new markets be added easily, without costly new implementations.
Solution
To deliver the project, we used ISKRA, a ready-made eCommerce solution based on Magento 2 with a Hyvä front end and Hyvä Checkout. ISKRA provided a pre-built, optimized store architecture; a modern, very fast front end (Hyvä); an integrated content and product translation system; an efficient, simplified checkout (Hyvä Checkout); and full support for Magento's multi-store architecture. As a result, launching 10 markets on a single, consistent platform took only 3 months.
Key implementation elements
Multi-store architecture: all stores run on a single Magento 2 instance, with a shared product catalog, different languages, currencies, and tax rules, and country-specific payment and delivery methods.
Market localization: each market is adapted to local requirements: local payment methods, local delivery options (postal services, couriers, pickup points), language, and currency, all without duplicating the catalog or building separate stores.
System integrations: ISKRA enabled fast integrations with IdeaErp (inventory and process management), TrustMate (customer satisfaction surveys and product reviews), GetResponse (marketing automation and product feeds), and the DeepL Translate API (automatic translation of content and product data).
