ClearBags

Background

ClearBags started in 1992 as a small poster company called Impact Images, selling posters in crystal-clear bags. Soon the bags stole the show, and it wasn't long before the company shifted its focus to them. ClearBags now carries about 5,000 products, and none of them are posters.

ClearBags brought in Snowdog to improve the UX and UI of its eCommerce platform. The goals were to reach new customers while increasing customer satisfaction and retention.

Objectives

• Redesign the UX and UI for greater engagement and conversion.
• Increase product merchandising and discoverability.
• Improve site speed.
• Integrate with Searchspring.
• Update Magento to the latest version for stability, security and performance.

Challenges

Moving custom functionality to modules that are easier to maintain. Replacing custom code with third-party modules reduces complexity, but it is hard to get right. As an Amasty partner, Snowdog identified the specific modules that let ClearBags cut back its custom code and run a more manageable store.

Making existing customizations work with Hyvä. The site's customizations had to be refactored for Hyvä Theme. As a Hyvä partner and contributor, Snowdog did that refactoring efficiently.

Building a new pricing engine. ClearBags needed prices that update on the product page and in the cart based on quantity and customer group. Snowdog designed and built a flexible pricing engine to do it.

Keeping one look and feel after a large content migration. With a lot of content moving over, Snowdog updated content styles and a number of CMS pages on the new Hyvä theme so the whole site stays consistent.

Solutions

The store runs on ISKRA, Snowdog's platform built on Magento and Hyvä, on top of Adobe Commerce, which ClearBags chose for its capabilities and its integration with the wider Adobe ecosystem.

Hyvä Theme and Hyvä Checkout were chosen for performance, simplicity and modern design. Hyvä's architecture also makes development more efficient.

Snowdog's Magento 2 Menu, a menu configurator built by the Snowdog team, gives ClearBags advanced navigation that improves engagement, product discoverability and SEO.

Searchspring was integrated with Hyvä so advanced search works for shoppers and for the team running the site. That meant an API integration with Hyvä, frontend customization, and tuning search performance through testing and configuration.

Results

Moving away from the heavy JavaScript of the old frontend changed how the site feels straight away.

• JavaScript files loaded fell by 85%.
• Desktop load time dropped from over 6 seconds to 1.83 seconds.
• Mobile got 73% faster, with an average load time of 2.34 seconds.
• The site now passes Core Web Vitals, with a standing target of under 2.5 seconds to load.

The faster site turned into more sales.

• Add-to-cart rates rose 8%.
• Hyvä Checkout lifted checkout conversion by 10% on desktop and mobile.
• Shoppers using search autocomplete, the highest-intent visitors, converted 6.3% more often.
• Web average order value rose 6.67% from 2024 to 2025.

Together, these improvements are credited with $1.2M to $1.3M in revenue growth. Hyvä Checkout also gave ClearBags a simpler payment flow with less friction, and the Hyvä codebase is more efficient and less costly to maintain.